One of the most exciting approaches SaaS companies have adopted in recent years is the transition from Sales-Led Growth to Product-Led Growth (PLG). It turns out that instructional design plays a pivotal role in this transformation, and it’s time we shed light on this dynamic duo. Wait, What is PLG? Product-Led Growth (PLG) is more than just a…
Lately, I had a few conversations with fellow Instructional Designers and L&D consultants. Some of them had recently transitioned from working full-time in a company to doing freelance work and starting their own consulting business. A topic that kept coming back in our conversations was the need to stay up to date with industry trends…
The Challenge Bank Hapoalim, a leading chain of banks in Israel has initiated a free and extensive knowledge center for the general public. The portal covers a variety of topics that revolve around financial education, both for citizens and business owners. Needless to say that this is a huge undertaking that involves many moving parts, from the technology…
In the previous post, we discussed the main elements that make up a compelling story. Now it’s time to put these elements into action. To make the process a little bit easier, let’s break it down into six simple, actionable steps: Step 1: Start With the End in Mind Think of the message you want…
Why Are Stories So Important? Stories are powerful tools that allow us to communicate ideas and connect us together. As human beings, we are hardwired to hear stories. In fact, since the dawn of humankind stories were the “glue” that kept tribes together, formed cultures, enabled growth and cooperation in large numbers. We all have…